Selling Fundamentals

Selling fundamentals is an experiential relationship selling sales training program that is tailored to the specific sales needs and subject matter of your sales staff.

The sales training program teaches a complete relationship selling sales model that is centred on identifying and satisfying the needs of your customers.

This Relationship Selling Framework is more far reaching and than Huthwaites SPIN Selling and Zig Ziglar's approach to selling.  Sales training exercises are customised to include industry specific exercises, making the sales training as close to real life as possible.

In addition to learning this complete and powerful sales program, your staff gain experience in how to optimise and manage their emotional state when selling, as well as how to establish rapport with clients quickly and effectively.  We call this the inner game of selling - it doesn't matter how much knowledge you have if you can't maintain your internal state when you need to all your training could be a waste of time.

Selling Fundamentals is a 2-day program, typically run at a venue away from the office to avoid distractions, plus a number of one on one follow-up coaching sessions.

To assist participants to quickly internalise and integrate the training materials the sales program is broken into smaller units that are systematically taught using a generative learning approach. Each exercise builds on the last until the participants have mastered the entire program.

Clients typically achieve a minimum 20% bottomline improvement when applying these relationship selling techniques.

To see how much you will achieve email us on