The Art of Sales Coaching

The Art of Sales Coaching program is specifically designed to give you the skills you need to optimise the performance of your sales team.  Most sales managers were/are great sales people. They are individually good selling technicians, however this does NOT mean they know how to teach others how to do the same - most lack the fundamental sales coaching skills required to drive optimum sale performance.

When you ask most successful sales people what is that they do that makes them successful most will say something like

"Oh it just comes to me".

The truth is Sales men and women don't know know what it is specifically that makes the difference, all they know is if they keep doing what they do, they usually come out on top of the sales performance table each month.

The reality is the standard sales tools most managers use to 'motivate' their staff are actually doing the opposite - let's face it ... your top sales person is always on top aren't they?  If you actually believe the rest of your team knew what to do differently, don't you think they would have done it by now and taken the number 1 spot?

The Art of Sales Coaching is a simple behavioural coaching model based on the work of Aubrey Daniels and Skinners operant conditioning techniques that will empower you to drive sales performance improvement.

Coaching is NOT about being nice to the sales team!

Coaching IS about bottomline sales performance.

If you need performance improvement you need The Art of Sales Coaching.

Learn to identify which sales behaviours are the ones that make the difference.

Learn to limit your personal judgements and to focus on the actual behaviours of effective selling.

Effective Selling = consistent delivery of effective sales behaviours

Poor Selling = inconsistent of non delivery of effective sales behaviours

The Art of Sales Coaching will optimise your existing sales framework and is a pre-requisite for all managers who want their staff to attend either Selling Fundamentals of Maximising your Sales Potential.

As Huthwaite discovered in his SPIN selling adventure with Neil Rackham, without effective sales coaching the net demonstrable behaviour change of skills based sales training is only 13%.

To learn how you can drive your sales team to success email us.